Finance Articles

FluentUSA.com Announces it is Seeking an Investment Banking Partner for its $5MM Private Placement Offering

Fort Lauderdale, FL (PRWeb) December 17, 2006 -- FluentUSA.com announced today that it has initiated an interview process for an investment-banking partner to manage its current $5MM Private Placement Offering and steer the company toward an IPO. The popularity and success of its paid search-enabling products has attracted a significant number of investors, in response to which, Fluent has launched its recent PPO. "We have no shortage of interested investors, but our priority is finding an investment banker who understands the dynamics of the technology sector and can properly manage our path to an IPO", stated Gregory Miller, CEO.

Discussing the Company's investment initiative, Michael Miller, President, stated, "Fluent is rapidly approaching its 1000th customer deployment, and has achieved a number of significant milestones, including triple-digit growth, patents pending, proven methodologies, and first-mover leverage. We have significant competitive advantage in the search advertising market we serve, as well as a seasoned management team with an impressive history of successful innovations."

Fluent's flagship product, CustomerAQ™ (http://www.CustomerAQ.com), is a unique and proprietary system that captures interested prospects--at various points in the buying process--who are among the millions actively searching Google Yahoo!, and MSN each month for information, products, and service. CustomerAQ™ delivers these prospects directly to the advertisers' e-mail box--in real time. By converting search engine users to real-time qualified leads and customers in the buying cycle, CustomerAQ™ is a logical and essential extension of the current search-advertising model. The solution is proven and often achieves lead conversion rates up to 30 times the industry standard for advertisers across a broad span of markets, including retail, residential mortgage, commercial lending, financial services, insurance, business opportunity, and health.

"For over 4 years, they have consistently refined their search advertising strategies and technologies and validated their approach through meticulous testing. They've maintained a steady growth curve through consistent execution and constant attention to detail. Now, Fluent will be accepting a limited number of accredited investors to grow their offerings," states Advisory Board Member, Richard Bernstein of Greenberg Traurig.

Fluent has other patent-pending applications in development, set to rollout in 2007 - that will capitalize on the multi-billion dollar paid search advertising market. Fluent's next product is an advertising management solution that is an extension of CustomerAQ™ and effectively resolves the challenges advertisers face with regard to acquiring new customers through search advertising; it allows the advertiser to tightly control campaign costs and to fully manage campaigns in-house with little or no creative, marketing or search advertising expertise. The application tracks, reports and adapts for customer/lead conversion optimization and maximum return-on-investment-- automatically.

Internet Advertising is expected to become a $55 billion global market, with a conservative compounded annual growth rate of 10% by 2010. Advertisers are shifting spending from TV advertising due to increasing ineffectiveness to Web advertising, with a large percentage focusing specifically on search marketing. Fluent's solutions capitalize on the growth in paid search advertising and enable advertisers to tightly control the marketing budget while maximizing customer acquisition and sales.

About Fluent, Inc.

Founded in 2002, Fluent, Inc. develops innovative search advertising software proven to increase lead generation, customer acquisition and sales. Fluent, Inc. is a privately held company with offices in Fort Lauderdale, Florida. With patent-pending technologies, utilized by 500+ customers across the nation, Fluent is at the forefront of optimizing the return on paid search advertising budgets. For more information, visit the Fluent website at www.fluentUSA.com or contact Michael Miller at (866) 358-3689.

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