Finance Articles

Mortgage Marketing Postcards

Mortgage Marketing Postcards

Hundreds of thousands of homeowners are refinancing to reduce their current mortgages or to finance college expenses for their children. Don't wait for them to come knocking on your door--you can reach them with mortgage marketing postcards. You have to let the public know what you can do to make their lives easier when it comes to financial planning. You can also offer incentives to use your company--for example, you could offer something special if a recipient calls for an appointment.

In order to see the most from your mortgage marketing postcards, it's often necessary to send out back-to-back mailings. Many potential home buyers are in limbo, waiting for the best interest rate. For that reason, a postcard will often be tossed in the trash with no decision made to buy a home. Repeated mailings every 30 days have shown to have the greatest possibility of getting the attention of the procrastinator.

Reaching Clients with Mortgage Marketing Postcards

When designing your mortgage marketing postcards, make it easy for your prospective customers to see the critical data--brief description of your services, phone contact number, physical address, etc. Let people know who you are and what you can do to help them finance a home. Promote yourself with vivid, eye-catching information. Include a graphic design that pulls your prospective client into reading the content on your mortgage marketing postcards.

You may also utilize mortgage marketing postcards to let consumers know what you can do to get them into a home with little or no down payment. Include a brief summary of the types of loans that are available through your mortgage company. Give as much information as possible without cluttering the postcard.

Janet Holian is the chief marketing officer of VistaPrint, the leading online supplier of high-quality graphic design services and customized printed products to small businesses and consumers. With more than 20 years of marketing experience, Janet has been working to help small businesses and home-based businesses grow and succeed since joining VistaPrint in 2000. For more information on postcard printing at VistaPrint, visit http://www.vistaprint.com/vp/ns/splash/splash_postcards.aspx.

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