Finance Articles

Bestselling Author Dolf De Roos Endorses eRealInvestor's Revolutionary Online Foreclosure and Investment Property Analysis Application

Phoenix (PRWEB) April 30, 2008 -- Dolf de Roos, New York Times bestselling author of Real Estate Riches and ten other books about real estate, has endorsed eRealInvestor's groundbreaking product, eRealAnalyzer?, as the leading online application for real estate analysis. de Roos and his firm, Property Prosperity, are promoting eRealAnalyzer? in various worldwide venues, including radio and television broadcasts, presentations to investor groups, and through multiple online forums.

"In my thirty years as an individual property investor, writer, and teacher of beginning and advanced real estate investors, I have seen a multitude of new technologies and products introduced into the real estate market. The industry has generally been a slow adopter of technology, and many of these products have failed to develop a significant user base," de Roos said. "I am convinced that eRealInvestor has developed something truly revolutionary, and this is why we are promoting it. I will be letting the approximately 200,000 investors in my database know about this technology."

eRealAnalyzer? is the real estate industry's first "one-click away" financial analysis application, integrated on thousands of properties on the Web, including properties on leading sites such as www.byownermls.com, condominium portal www.condo.com, investor-targeted sites such as www.rehablist.com and www.homevestors.com, and thousands of agents' websites. All websites that list properties for sale can include eRealInvestor's "Analyze This" button next to listings on property search results and property details pages. When the button is clicked, a new window containing eRealAnalyzer? opens with charts and graphs pre-populated for instant analysis and comparison. To help different types of buyers with different financial needs and purchase criteria perform financial analysis, eRealAnalyzer? provides an intuitive interface that enables users to easily combine different ownership scenarios, such as "live in," "rent," or "re-sell," with assumptions for down payment, rent, property appreciation, interest rate, purchase price, and many other key variables. Assumptions can be easily increased or decreased by moving sliders with the user's mouse, providing the user a "dashboard-like" feel. The benefit for buyers and sellers is a more informed and faster buying decision.

de Roos said, "Anyone who is trying to solidify relationships with clients and create a sticky website should offer the best of breed applications. Just as integrated online maps was a 'nice-to-have' feature ten years ago, I believe integrated analytics will soon be a 'must-have' feature. Whether you are a real estate agent, a mortgage broker, or a portal aggregating properties, you will need to include eRealAnalyzer? on your site to enable simple analytics."

eRealInvestor CEO Mike Genstil said, "We are thrilled to be working with Dolf and his team to fulfill our mission of delivering the best online analytical experience to buyers and sellers of real estate. With stricter mortgage requirements, a weak US dollar, and millions of owners in trouble, the real estate game is increasingly becoming played by people who are scrutinizing numbers. eRealAnalyzer? dramatically simplifies the process that agents, buyers, and sellers undergo in understanding the true long-term potential value of a property."

Real estate agents, mortgage brokers, or other professionals connected to real estate who would like to include the eRealInvestor service on their websites may email the company. Investors can try out the paid subscription service for free at www.erealinvestor.com.

About Dolf de Roos

Dolf de Roos is a world renowned investor, author and educator on real estate. He is on the faculty of Trump University, teaches real estate at Tony Robbins' Wealth Mastery, and has books on best seller lists in eight countries. Dolf is the chairman of the public investment vehicle, Property Ventures Limited, which is presently building an entire city. He is also a visiting professor of real estate at the University of North Texas. Additional information on Dolf de Roos can be found at www.dolfderoos.com.

About eRealInvestor, LLC

eRealInvestor, LLC, was founded in 2006 by executives with decades of real estate investment and software development expertise to simplify the process of identifying and analyzing real estate purchase opportunities. Endorsed by industry leaders and influencers in real estate and property investment, the San Francisco-based firm is partnering with the leading real estate and financial organizations in the world to deliver the most compelling online analytical experience in the real estate business. More information is available at www.erealinvestor.com.

Media Contact

Cindy Kenney

(602) 331-8882

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Sarah Smith

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