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New Book, 'Value Forward Marketing,' Says Most Companies Pull Their Business Value Behind Them and Waste Their Marketing Investments
Atlanta, GA (PRWEB) April 10, 2008 -- Today, Paul DiModica, President of the Value Forward Group (http://www.valueforward.com)announced the release of his new book, "Value Forward Marketing: How to Use Thought Leadership and Return on Investment Calculations To Cost Effectively Turn Prospects into Buyers."
According to Paul DiModica, "most companies today use antiquated marketing methods and pull their business value behind them and scare prospects away. My new book, Value Forward Marketing, teaches its readers step-by-step techniques and strategies on how to create three dimensional values that prospects' believe and how to increase inbound qualified leads."
In "Value Forward Marketing (http://www.amazon.com/Value-Forward-Marketing-Return-Investment/dp/1933598352/ref=pd_bbs_sr_2?ie=UTF8&s=books&qid=1207685625&sr=8-2)", DiModica has developed a proven marketing methodology to be used in today's content-driven environment that positions companies as industry thought leaders which shortens the sales cycle and turns prospects into buyers faster than ever before. By using web communication marketing tools, sales value proposition branding and precise buyer language, he shows how to increase tradeshow success, implement market gap analysis, create Internet thought leadership web sites, and package your products or services to maximize your marketing expenditure return on investment.
The Value Forward business performance improvement system is based on the integration of corporate strategy, marketing and sales process into one outbound revenue capture program. Value Forward Marketing is the sister book of Value Forward Selling also authored by Paul DiModica.
For additional information on this book or to buy it, visit: Value Forward Marketing. (http://www.amazon.com/Value-Forward-Marketing-Return-Investment/dp/1933598352/ref=pd_bbs_sr_2?ie=UTF8&s=books&qid=1207685625&sr=8-2)
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