Finance Articles

Revolution Health Announces Strategic Partnership, Financial Investment in SparkPeople: Fast-Growing, Virally-Oriented Site Joins Revolution Hea

WASHINGTON & CINCINNATI (Business Wire EON) December 5, 2007 -- SparkPeople is a free diet and fitness site that helps to support and encourage people to reach their goals. In fact, since its founding in 2001, SparkPeople.com users have burned more than 2.6 billion calories and lost more than 3.3 million pounds.

Unlike other sites in this space, users pay no subscription fees. The site, along with its sister site BabyFit.com which offers similar programs for pregnant women, has an active and dedicated community, growing to more than 2.1 million unique users per month. Notably, 50 percent of new members join the site through word of mouth.

"With SparkPeople as a strategic partner, Revolution Health will be even better positioned to spark healthier behavior in consumers and encourage people to engage their social circle as they strive to achieve their diet and fitness goals," said Steve Case, chairman and CEO of Revolution Health Group. "Our companies share a philosophy of harnessing the power of the Internet and social networking to improve health. Together we will inject the forever-missing element of fun into health."

As a strategic investor in SparkPeople, Revolution Health is fueling the company's brand growth and expansion, and Revolution Health Network will manage advertising sales on behalf of company. Revolution Health will also hold a seat on SparkPeople's board of directors.

"The SparkPeople mission is to 'spark' millions of people to reach their goals by making the world a healthier place, one person at a time," said Chris Downie, founder and CEO of SparkPeople. "People tell us every day that SparkPeople is changing their life. We are incredibly excited about working with Steve Case and the Revolution Health team to reach this mission and take it to an even higher level."

About Revolution Health

Revolution Health Group LLC was created by AOL Co-Founder Steve Case to create products and services that empower people by putting them at the center of the health system. The cornerstone of the company is RevolutionHealth.com, which was recently named the Best Overall Internet Health Site by the eHealthcare Leadership Awards. The free consumer health and medical web site marries expert content and online tools with the power of social networking. Revolution Health also offers premium services that enable companies to provide health content and customized online tools to their employees, an insurance marketplace and CarePages (http://www.carepages.com), the leading service that enables communication among family and friends when someone is receiving care. For more information go to http://www.RevolutionHealth.com

About SparkPeople

SparkPeople's mission is to help millions of people be healthy and reach their goals. That's why we offer similar diet and fitness tools and services that people pay for on sites like Weight Watchers and eDiets.com, but for 100% free. Also, those who do not want to lose weight can still use SparkPeople's tools and meet others in our healthy living community. We've seen thousands of people succeed on our program, and find that when they start reaching their health goals that they enjoy their lives and reach even more goals, making their life a true adventure! For more information, log onto (www.sparkpeople.com)

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