Finance Articles

Reverse Mortgage Directory Offers Free ad Space to Lenders via Online Lender Directory

Los Angeles, CA (PRWEB) November 9, 2007 -- Reverse Mortgage Directory (RMD), LLC (formerly known as Reverse Mortgage Lead Network) is providing all lenders with directory listings on its website free of charge. RMD operates the leading reverse mortgage (http://www.reversemortgageadviser.com/) website, www.ReverseMortgageAdviser.com, which serves as an Internet portal connecting lenders to reverse mortgage leads throughout the country.

The Directory Listings allow website visitors to search for reverse mortgage lenders (http://www.reversemortgageadviser.com/Find-A-Reverse-Mortgage-Lender.asp) by county throughout the entire United States. Lenders have access to unlimited directory listings, allowing them to advertise in all counties and states where they are licensed to do business. Each Directory Listing includes:

? 6 Lead Capture Forms

? Company Overview, Address and Contact Name, and

? Customizable Marketing Message

Leads generated by the directory listings are then made available to the lenders for purchase on an exclusive basis at a 10% discount. All reverse mortgage leads are guaranteed and due to the unique qualifications for these mortgages RMD has established a replacement policy for leads not meeting loan requirements. "Our Complimentary Directory Listings allow those loan officers responsible for their own marketing expenses to test our leads on a 'one-off' basis. The Directory Listing results do vary greatly lender to lender, and we find that many of our clients are interested in a steady lead flow to better ensure they meet their business goals," explains Gretchen Williams, Director of Sales & Customer Relations for RMD. "For those clients, our Lead service is more fitting, since it allows them to specify a desired volume of leads for the month."

"In order to remain competitive in this industry it is important to have a balanced marketing strategy that includes an online presence that works. Unfortunately, a website alone is no longer sufficient and online marketing can be extremely expensive," says Williams, who also has extensive experience consulting real estate agents on effective Internet lead follow up.

For additional information on reverse mortgages, leads and activating your Complimentary Directory Listing (http://www.reversemortgageadviser.com/Reverse-Mortgage-Lenders-Sign-Up.asp), visit www.ReverseMortgageAdviser.com or contact Gretchen Williams at 800-407-6365. You can also contact Gretchen to schedule a meeting time at NRMLA's Annual Expo in San Diego, CA November 14-16. Gretchen was a speaker at both NRMLA's Eastern and Western Regional Meetings earlier this year.

About Reverse Mortgage Directory, LLC:

RMD was created to assist seniors and their families in finding objective reverse mortgage information, while also connecting those individuals to trusted reverse mortgage lenders striving to be found online.

Contact:

Gretchen Williams, Director of Sales & Customer Relations

RMD, LLC

800.407.6365

###

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