Finance Articles

Mortgage Leads, Kick Your Activity Into Gear

As loan officers and mortgage brokers there are a lot of roads to go down in order to obtain mortgage leads for potential mortgage prospects.

Activity is the key to obtaining mortgage leads in any sales industry. Sitting around twittling your thumbs will get you no where except starving and out of a job.

For instance, if you have a one o?clock appointment with a client, don?t spend your entire day waiting around to leave for the business appointment, try to set up appointments in and around the vicinity of your one o?clock appointment.

This can be accomplished in the following way. Making cold calls.

The day before your business appointment, spend a couple of hours in your office making some calls to local customers in the neighborhood of your appointment.

Let them know that you will be in the vicinity of their office and you would like to drop by to make an introduction and drop off some of your brochures. Keep it short and to the point.

In the mortgage industry your activities consist of many things to manufacture mortgage leads. Such as chambers, rotaries, customer referrals, family, friends, community involvement, etc. The list goes on and on.

That being said, it is always nice to have a back up plan or a plan ?B? for slow times such as the summer months when vacations are popular and the holiday season.

This is where mortgage lead companies come in.

But just don?t go and invest with any random mortgage lead company, you want to make sure you get your money?s worth, so do your homework.

Check out the mortgage lead company?s web site and speak with someone in their customer service or sales department. Find out how they obtain their mortgage leads and what the quality of their mortgage leads is.

If the mortgage lead company is not obtaining their mortgage leads from web sites that they own and operate, than most likely they are recycling old mortgage leads and will be selling you old junk.

Remember, if you are not happy with the information you gather on their web site or through their customer service or sales department, than chances are you will not be happy with their mortgage leads either.

Jay Conners has more than seventeen years of experience in the banking and Mortgage Industry. He is the owner of http://www.jconners.com, a mortgage marketing and resource site for loan officers. He is also the owner of http://www.callprospect.com, a mortgage lead company, specializing in real time mortgage leads.

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