Finance Articles

Online Mortgage Directory and Lead Generator Adds Live Transfers to Menu of Premium Services

San Diego, CA (PRWEB) July 18, 2007 -- On Monday, LendingGateway.com rolled out their new Live Transfer lead service to expand the list of services the company offers. Now in addition to a free lender directory, premium lender directory listings, and premium mortgage leads, the company has the ability to directly connect a phone call from a consumer seeking a home loan to a lender who is ready to receive their call and make the loan happen.

"The technology is what makes it possible," says Alex Capio, CEO of LendingGateway.com. "Leveraging Voice Over IP (VOIP) technology and a complimentary software solutions suite we are able to conference together lenders and people looking for a loan. The software tracks every call and records the first 2 minutes of the conversation for our records and to insure the consumer is speaking with the correct loan specialist. It's a win-win for lenders and the borrower."

When asked exactly what a live transfer lead is, Scott Olson, COO of LendingGateway.com, explains, "We get an inbound call from someone looking for a home loan or it can be a contact made by our call center calling on interested parties, either way the call operator asks the borrower some qualifying questions and our software matches the borrower with several lenders on our network. Then the software dials the lenders and when one of the matching lenders answers the phone, our operator introduces the lender to the consumer and hands the call over to the loan specialist. People love this kind of service because there's no waiting for a loan officer to call you about your loan after filling out an online application."

The company will be rolling out the Live Transfers over the next weeks, first offering it as a bonus service to existing clients before selling it direct to lenders as a standalone service.

LendingGateway.com is a privately owned online advertising company working with lenders and consumers. Borrowers can get help with their loans by visiting http://www.lendinggateway.com/apply.html and completing the short application. Lenders interested in the free listing or finding out more about LendingGateway.com's premium services should visit http://www.lendinggateway.com/affiliate.html or call toll-free (888) 278-4792.

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