Finance Articles

Email Marketing Software Offers Strong Return on Investment Dollar

San Ramon, CA (PRWEB) June 20, 2007 -- Industry studies over the past six months have proved that email marketing offers twice the return on investment (ROI) of traditional, non-email marketing techniques. Internet Marketing Solutions (http://www.marketing-2000.net) has announced the development of new email marketing software that will allow individuals and business owners to access this profitable and growing industry.

The most significant proof of email marketing's cost-efficiency came from an economic impact study by the Direct Marketing Association. The DMA found that over the past year, the ROI for email marketing was $57.25 per dollar, versus $22.52 per dollar for non-email Internet marketing techniques.

Despite this, only $300 million was spent on bulk email marketing, while $12 billion was spent on non-email Internet marketing.

Believing that this statistical discrepancy can be attributed to the technical challenges of email Internet marketing, Internet Marketing Solutions (IMS) is developing personal and business editions of their Prospect Mailer® bulk email software program to help simplify the email marketing process.

The new software programs will be called Prospect Mailer Personal and Prospect Mailer Professional. They will include a number of high-end features for improved accessibility and measurable campaign data, including:

• High-performance, bullet-proof email sending
• An unlimited number of lists, unlimited list size, unlimited number of databases, and unlimited mailings
• Hundreds of professionally-designed email templates
• Built-in, professionally-designed email newsletter templates
• An on-screen HTML editor for hassle-free building and previewing of HTML email messages
• The ability to track which recipients opened emails and what links they clicked on
• Real-time data for the measurement and analysis of campaign results
• Automated unsubscribe/subscribe contact lists
• Easy subscriber collection from the software user's personal/company website

Internet Marketing Solutions is one of the leading developers of email marketing software for personal and professional use. They can be contacted by phone at 925-989-3483 or by email at elitebizsolutions @ yahoo.com.

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