Finance Articles

First Marketing Launches Next Generation Direct Marketing System for Banking Industry

Pompano Beach, FL (PRWEB) May 29, 2007 -- First Marketing announced a new integrated marketing strategy for the financial services industry. Called Next Generation Direct Marketing, the proprietary program is a comprehensive financial marketing and communications solution that incorporates research, execution and results reporting. The system utilizes insights from advanced data analytics, psychographics and attitudinal research to drive the creation of consumer sales messages with multi-channel message delivery and trackable metrics for measuring the return on investment realized by the bank.



Next Generation Direct Marketing is designed to generate immediate responses by increasing the relevance of sales messages to financial service consumers and delivering those messages through the consumer-preferred channels, whether that is with a printed piece, electronic communication or person-to-person sales call.

“This system starts and ends with numbers. Research numbers provide insights for the creation and delivery of sales messages that elicit a faster consumer response to increase sales of financial products and services quickly,” says Glenn Hetzel, President of Bank Marketing.

Next Generation Direct Marketing solutions are designed to increase sales of the following financial products: mortgages and loans, CDs and annuities, investment and insurance products, checking and savings as well as small business banking services.

About the Company
First Marketing has a proven track record of providing marketing solutions to the banking industry for 33 years. The company’s Bank Marketing Division specializes in maximizing customer loyalty through cross-sell/upsell, channel marketing solutions and customer education.

For more information, contact:
Glenn Hetzel
First Marketing
Phone: 1.954.956.3260
E-mail: nextgeneration(at)first-marketing.com
URL: www.nextgenerationdm.com

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