Finance Articles

XIGroup Launches Customer Advocate Program to Increase Dealers' Return on Investment

Baltimore, MD (PRWEB) June 4, 2007 -- XIGroup, a division of Dominion Enterprises, announced today the launch of a customer advocate program designed to help its dealer customers get the most out of their web solutions. XIGroup customer advocates proactively monitor dealer web site usage and other metrics, then call to offer dealers suggestions, methods for improving results, training tips and ways to stay effectively engaged in the internet marketing process.

"One of the biggest challenges in this industry is when dealers make a large investment in tools such as lead generating web sites, inventory management products and search engine marketing, and then don't use them or use only a small fraction of the features, thereby never realizing the full potential return on investment," said Brian Burns, General Manager of XIGroup.

Additionally, many dealers don't call vendors when they do encounter problems, which is why XIGroup implemented a proactive approach. "We have a genuine interest in our customers' success, and by having our customer advocates connect with dealers on a regular basis, we hope to sustain long-term partnerships," said Burns.

XIGroup offers comprehensive in-dealership and webcast training when its internet solutions are implemented, but many dealership employees use only a small portion of what the products offer. The customer advocate program was designed to determine whether a dealer is utilizing all the tools necessary to achieve continued success. Customer advocates work with the dealers to look at historical information and determine whether the changes they made to their marketing programs worked, and why. Advocates also analyze leads quality, quantity and process, monitor web site traffic and compare vehicle pricing statistics. As trends and changes appear in the market, the customer advocates help the dealer stay engaged and knowledgeable.

The customer advocate program is complimentary and available immediately to all XIGroup customers.

About XIGroup
XIGroup, a division of Dominion Enterprises, provides auto dealers with a web solution designed to connect them with Internet buyers. The company's four core product offerings can be purchased separately or integrated together. Services include Website Design; Search Engine Marketing, Inventory Promotion, and a Do-It-Yourself Inventory Management tool.

XIGroup was founded in 1998 and released its first inventory management tool in 2000. With more than 450 dealer customers and one of the industry's highest customer retention rates, the company's growth has been steady and organic, resulting from word of mouth due to outstanding customer service and fast, personal response. For more information, please visit www.xigroup.com

About Dominion Enterprises
Dominion Enterprises, headquartered in Norfolk, Va., is a leading media and information services company serving employment, real estate, automotive, recreation and industrial markets in the United States. The company operates a variety of technology businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network, and Dealer Specialties. The company has more than 500 paid and free magazine titles such as For Rent, Harmon Homes, The Employment Guide, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Web sites such as ForRent.com, EmploymentGuide.com, Homes.com, and TraderOnline.com reaching more than 8 million unique monthly visitors. The company has nearly 6,600 employees nationwide and 2006 annual revenue of over $850 million. For more information on Dominion Enterprises, visit dominionenterprises.com.

For additional information, contact:
Holly Forsberg
Carter-West Public Relations
Phone: 602-283-5458
Mobile: 602-680-8960

Leah De Freitas, Marketing Specialist
XIGroup
Phone: 410.276.0010 x22

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