Finance Articles

Real Time Hot Mortgage Leads

The fresher the lead, the better the quality, so it makes sense that Real-Time mortgage leads are the hottest they come. Think about it, mortgage borrowers looking to refinance or do some home improvements find a broker that is looking to give them a great rate, perfect match?

Of course it's a perfect match. The truth is that if a lead is not real-time then it might as well be a dead lead. Even a one day old lead is useless if the potential borrower has already found a mortgage company while your 1 day old leads was making it's rounds through the different lead companies, and then getting to you. How many hands touched that lead being delivered in the next day's bulk lead email? There is no way of telling unless, one it is timestamped and origin-stamped.

Why Real-Time? Borrowers want to get info now! They want to be impressed when you call them within 2 minutes of them filling out the online application. What that says is yeah this loan officer and mortgage company has their heads on straight and can quickly take care of my needs. Usually a prospect starts working with th first person to contact them.

Real-Time Exclusive Mortgage Leads are the answers to your prayers. Real-Time leads need to be generated from a source which you can trust and actually visit yourself. You should be able to tell exactly what website generated the lead, and exactly what time. Real Time Leads should not be from some unknown 3rd party company your lead company buys leads from, and resells to you for a profit.

A Great Lead Company owns and operates their websites themselves and time-stamp and origin-stamp (What website the lead is generated from) the lead any and every time. There is no playing games since everything should be automated and you can feel relax. Some lead companies like Perfect Town USA have guarantee that if you don't get your leads in 5 seconds or less it's free!

In the end if it's quality that you are looking for fresh real-time leads are the way to go. Don't waste your hard earned money on non-exclusive or 1 day old leads.

C. Carter has more than 10 years in the mortgage industry. He works at Perfect Town, USA which sells real-time & exclusive mortgage leads.

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