Finance Articles

$2.5 Million Dollar Technology Recognized by the Mortgage Industry

Woodland Hills, CA (PRWeb) March 3, 2007 -- 24/7 Call Capture, Inc. won the Best Marketing Program Award during the 2007 Mortgage Marketing Review Conference held in Orlando, Fl on February 24, 2007. The winners were recognized for offering unique and innovative products or services that allow mortgage professionals to grow their business and forge referral relationships.

In this age of Internet marketing, many mortgage and real estate companies depend on the web to capture customer information. However, 24/7 Call Capture, Inc., built a system with this same capability and more, using wireless toll-free telephone numbers.

"This is proving to be an especially valuable tool for realtors and loan officers as the mortgage market cools down," said Paul Wolff, chief executive officer of 24/7 Call Capture, Inc. "With a constantly changing market, independent realtors, community banks and Loan Officers need cutting edge technology to stay ahead of the competition."

The 24/7 Call Capture system begins with a proprietary toll-free, wireless telephone number that can be placed on all advertising, for-sale yard signs, and print collateral. When a potential buyer calls that number, they can immediately obtain extensive information about the property for sale, or information on how to finance their dream home. The pre-recorded information allows consumers to call at their convenience and hear only the information important to them. That is when the $2.5 million sophisticated technology and support kicks in. The consumer's call is 'captured' in the proprietary system created by 24/7 and the realtor and/or loan officer sponsoring the advertising are instantly notified, and can call back the lead while it's still hot.

Unlike the internet, using phone-based technology allows the mortgage and real estate professionals to not only stay mobile, but also a chance for human interaction; a rare opportunity in today's email-reliant society.

"Although winning the award certainly was great, as it shows the industry recognizes our efforts," said Wolff, "even more exciting to us was that every mortgage professional who attended the conference signed up for at least one of our services. That is the true testament that what we are offering is effective."

To learn more about call capture technology; conference calls are held Monday thru Friday at 1pm PST. The number is 405-244 5005 and the code is 9512#.

For additional information call 24/7 Call Capture at 1-800-770-0247 or log on to their web site at http://www.247callcapture.com.

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