Finance Articles

Reverse Mortgage Lead Network, Inc. Announces Launch of Website to Connect Lenders to Internet Leads

Las Vegas, NV (PRWeb) February 13, 2007 -- Reverse Mortgage Lead Network, Inc. (RMLN, Inc.), announces the launch of ReverseMortgageAdviser.com, an information portal that will connect lenders to real-time Internet leads.

The website, ReverseMortgageAdviser.com, is a free online service that assists seniors and their families in gathering objective reverse mortgage information, including information on local lenders so that they can research all of their options. As more seniors are recognizing that traditional retirement tools are not providing sufficient income to address everyday living expenses and healthcare; alternatives, like reverse mortgages are being considered. RMLN, Inc. is committed to providing seniors with objective information, free of fraudulence, and holds memberships with the National Aging in Place Council (NAIPC) and NRMLA. In addition, the site's Compliancy Center serves as a tool to allow site visitors to file consumer complaints directly with the BBB and FTC when necessary.

The site will be consistently found at the top of the major search engines through a variety of Search Engine Marketing techniques. RMLN, Inc. is constantly seeking out lenders with a consistent track record of reliability and commitment to serve as qualified lender recommendations to the site's visitors. Its extensive network of informational sites strive to empower and educate seniors by providing a safe place to find accurate and objective , as well as trusted lenders locally and throughout the entire United States. The site includes a calculator, informational videos and printable guide downloads from sources like NRMLA, AARP and Fannie Mae.

The site's lender network also assists lenders in increasing their online exposure and growing their business. "Today's lender needs to have a balanced marketing strategy to remain competitive, and that means having an online presence that works -- a website alone is no longer sufficient. Unfortunately, online marketing can be extremely expensive, especially when most lenders are responsible for generating their own leads," explains Gretchen Williams, Director of Marketing and Sales for RMLN, Inc. Today's successful advertisers know that online marketing is arguably the most effective source of advertising available. The leads that online marketing generates have a higher close ratio than any other form of advertising because the prospect has already made several decisions before allowing themselves to become a lead. "Since our leads are generated by online marketing, are consumer-initiated and delivered real-time, they are of a much higher quality than the typical leads many lenders are accustomed to paying for," says Williams, who also has years of experience consulting real estate agents on effective Internet marketing and lead follow up.

RMLN, Inc. has several product offerings including state listings as part of the site's lender network, seminar/webinar calendar postings and directory listings. RMLN, Inc. hopes to roll-out other offerings in the near future including real-time leads, live call and chat transfers and newsletter sponsorship.

State listings appear as part of the site's Reverse Mortgage Lender Network where website visitors can search for lenders by county throughout the entire United States. The calendar posting and directory listings serve as a means for lenders and other educators to advertise and gain online exposure to the senior population that is already seeking their services. More importantly they provide the type of information and resources that the senior population needs to conduct objective research.

For additional information on reverse mortgages, leads and becoming an RMLN lender visit ReverseMortgageAdviser.com or contact Gretchen Williams at 800-407-6365. You can also see Gretchen at NRMLA's 2007 Western Regional Meeting in Newport Beach, CA February 21-22 as a panel discussion participant. The discussion is entitled, 'The More the Merrier: Options for Getting Information Out to Prospective Borrowers' and will cover information on websites, online and offline advertising, in addition to the use of lead generation programs. Visit nrmlaonline.org for panel discussion times and a complete event calendar.

About RMLN, Inc.:
RMLN, Inc. was created to assist seniors and their families in finding objective reverse mortgage information, while also connecting those individuals to trusted lenders striving to be found online.

Contact:
Gretchen Williams, Director of Marketing & Sales
RMLN, Inc.
800.407.6365
www.ReverseMortgageAdviser.com

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