Finance Articles

Back by Popular Demand: Webinar on Generating Mortgage Leads Using Pay Per Call Advertising on Jan. 24

NY, NY (PRWeb) January 18, 2007 -- Integrated Direct LLC and Integrated Interactive LLC, independent direct marketing and interactive marketing agencies, announced today that they will host their first free webinar of 2007 on pay per call marketing for mortgage companies on January 24th at 12pm EST.

In the growing pay per call space, Integrated Direct and Integrated Interactive provide pay per call lead generation services - mostly to the financial sectors, including mortgage and debt elimination clients. CEO, Chris Consorte, says "Charging clients for results is something that's inevitable in the entire advertising industry. We're seeing this as clients with the largest budgets are beginning to favor direct response marketing - and results -- over traditional branding efforts."

The January 24th webinar will cover the basics, such as how pay per call works, down to what media and offers to use to drive the most calls. "Our pay per call system works off an integrated media plan consisting of TV, Radio, Print, Direct Mail and the Internet. Our mortgage clients get a steady stream of inbound calls because we're spreading ourselves throughout the various media." Consorte said.

Consorte explained, "Our 2006 pay per call webinars were huge successes - and we had to cut off the number of attendees. The demand is there and the industry is expanding. Pay Per Call will be a multi-billion industry in no time. The demand for high-quality inbound prospect calls will never fizzle - and we're developing our systems to be a major provider to various industries by late 2007. To do that, you must educate your target audience on an ongoing basis."

For more information or to register for the January 24th Webinar, visit http://integrateddirect.com/webinar/. Integrated Direct LLC is a direct marketing agency, specializing in lead generation, formed in 1999. Integrated Interactive LLC is an interactive marketing agency, specializing in lead generation, formed in 2001. Both companies are located in Garden City just 19 miles outside of NYC.

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