Finance Articles

Geosign Corporation Makes Strategic Investment In Ontogenix

Guelph, ON - January 15, 2007 - Geosign Corporation, a leading online media publishing company announced today that it has entered into an agreement for a strategic investment in Ontogenix Inc., an advanced search technology company that develops innovative solutions for optimizing the online experience. With this investment in Ontogenix, terms of which were not disclosed, Geosign will be in a position to introduce unique search capabilities that are driven by user interests.

Today, Geosign's 35 million monthly readers can visit more than 180 consumer sites that offer current information, updates or viewpoints on everything from fashion (ThinkFashion.com) to fitness to cool gadgets (Gizmocafe.com). Whether consumers use the Internet for research, entertainment, shopping or surfing, effective and highly relevant search results are the keys to a richer online experience. Ontogenix's flagship recommendation engine significantly enhances search results by seamlessly tailoring content to consumers' interests and desires. Ontogenix's search algorithms target relevant results that reflect the meaning and motivation behind a user's search and online behavior.    

In addition to improving site search capabilities, Ontogenix's recommendation engine improves search marketing outcomes by expanding the number of relevant advertising keywords. With this technology, online advertisers can increase ad exposure and revenue.

"We are excited about our investment in Ontogenix and the ability to integrate their next generation recommender system into our solution set with the goal of continually improving our users' experience," said Ted Hastings, President of Geosign. "At Geosign we have a proven model that recognizes the value of the Long Tail and we found in Ontogenix an application that unlocks that value across all of our divisions, brands and web sites. Geosign's plans for 2007 call for several tuck in and complementary acquisitions similar to our Ontogenix investment which will allow us to continue our rapid growth while enhancing our online assets and user experience."

"With their large consumer user base, rich data sets, robust infrastructure and sophisticated market testing capabilities, Geosign is the ideal partner with whom to further develop and market our technology solutions," said Amit Kanigsberg, President of Ontogenix. "Working together we will channel our efforts towards driving increased traffic, conversion rates and loyalty across Geosign's portfolio of sites."

About Ontogenix

Ontogenix is a young company focused on solving challenging problems in search. Current work has culminated in a broadly applicable recommender system. At the heart of their efforts is the exploration of computational linguistics and modeling of human creative intelligence. To accomplish their goals, Ontogenix brings together a diverse group of business people and thinkers with experience ranging from cognitive psychology and logic to marketing technologies.

About Geosign

Geosign Corporation is a member of the Geosign® group of companies which are leading online media publishing companies reaching more than 35 million consumers per month across 180 web sites in 20 verticals. Geosign has become one of the top 50 online publishers today. Marquee sites include Gizmocafe.com, Nomadik.com and ThinkFashion.com. Through progressive thinking, innovative technology and a growing team of outstanding editors, writers, designers and developers, Geosign is at the forefront of the online publishing revolution. Founded in 2000, Geosign is a profitable, privately owned company. Visit www.geosign.com for more information.    

© Geosign Corporation 2000-2007.

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