Finance Articles

CE Interactive Announces Strategic Investment by The Consumer Electronics Association

New York, N.Y (PRWeb) January 5, 2007 -- CE Interactive, a New York based software and services company, today announced a strategic partnership and investment by the Consumer Electronics Association (CEA). CE Interactive has been developing an "industry platform" that helps consumer electronics (CE) retailers, manufacturers and service providers improve the CE experience for their customers. CE Interactive is the latest venture by consumer electronics industry veteran and entrepreneur Dean Summers, founder and former president of Partsearch Technologies.    

"We are excited to have CEA as an investor and strategic partner," said Dean Summers, founder and CEO, CE Interactive. "Innovation in services has not kept pace with product innovation, and this alliance is representative of a strong commitment from CEA to provide the best possible customer experience; before, during and after the sale."         

Under the partnership, CEA will provide assistance in obtaining original equipment manufacturer (OEM) data, as well as valuable technical resources and promotion of the CE Interactive platform to CEA member companies as an industry solution.

"Our partnership with CE Interactive represents our commitment to support the industry with initiatives that enhance the customer's consumer electronics experience," said Todd Thibodeaux, senior vice president of industry relations, CEA. "The CEI Platform directly supports several CEA member initiatives, such as simplifying connectivity, reducing returns and providing consumer education."              

Last year at the 2006 International CES®, which is produced by CEA, CE Interactive demonstrated its "Virtuoso" application. Virtuoso utilizes OEM product attributes to identify specific cables and peripherals required to set up components, and a brand and model specific connectivity roadmap ensuring proper system setup. The system is designed to reduce "no fault found" product returns, ensure correct accessory "bundling," simplify connectivity and improve the customer experience.

About CE Interactive

New York based CE Interactive (www.ce-interactive.com) is an innovative software and services company that has developed the definitive platform that helps users manage, support, improve and simplify their consumer electronics experience. CEI represents the next generation of support services, and provides its solutions to consumer electronics retailers, manufacturers, service providers and consumers. CEI's unique information delivery technologies provide cross-brand model specific support solutions at all critical customer touch points; on the retail floor, through a call center help desk, through a service or installation event, and by the customer directly over the web. CEI's solutions enable our clients to boost accessory attachment rates, increase customer loyalty, reduce product returns, and obtain intelligent data for targeted marketing initiatives.
    
About CEA

The Consumer Electronics Association (CEA®) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, digital imaging, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $125 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

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